A Thai period drama about a Thai-Chinese family tangled in complicated family issues woven in love, greed, revenge, and power struggles. The setting begins in 1967 at Chumsaeng Market, Nakhon Sawan province, Thailand. Yoi, a store owner and mother of four grown children, is the center of the conflicts. She thinks the only way for her family's success and happiness is through her manipulation of everyone's life. She believes her morals are beyond reproach and refuses to listen to any consideration. To break free from her control that hurts everyone, someone must be able to stand up to the matriarch and set the family back to its course of happiness and unity. But, can they deal with the consequences and repercussions of their actions?